Monday, September 5, 2011

Latest Nobscot Eatery Breathes New Life Into the Village

After sitting vacant and dark for months, Nobscot's venerable old diner building on Edgell Road, just north of the Water Street/Edmands Road intersection, was reborn in June as CJ's Northside Grill. Owners Chris Gagen and Jamie Anderson completely renovated the interior with a sports theme, including a replica of Fenway Park's famed Green Monster wall.

CJ's food is getting rave reviews and has been packing them in for breakfast, lunch, and dinner, as well as attracting passerby seeking sweet relief from the summer heat to their ice cream takeout window. And Saturdays in Nobscot have become much more lively with the return of the legendary classic car cruise-in, with the CJ's lot filled with the gleaming motor vehicles of yesteryear.

Gagen, a gregarious and very hands-on operator, is a visible and gracious presence at the restaurant. He and co-owner Anderson are savvy marketers as well, taking full advantage of social media tools like Facebook to stay close to their customers and build their clientele. So if you've got a suggestion, request, or question, let them know.

No comments: